Our Humble Beginning

Welcome to Pawsitive Reach, where wagging tails meet winning marketing strategies!

Meet Cecile van Zyl and Will Blanton, the dynamic duo behind our paw-some agency. Cecile is our marketing maven with eight years of experience in the pharmaceutical, nutraceutical, and cosmeceutical industries. Hailed from her days as owner and CEO of Fem Med Formulas, Cecile's expertise in developing tailored marketing strategies is as sharp as a cat's claw. With a natural knack for market analysis, campaign management, and content development, Cecile ensures your success is as certain as a dog's love for treats.

Meanwhile, Will Blanton brings his flair for client relations and development to the table. Starting his career in marketing in a family-owned brick-and-mortar store, Will's passion for connecting with people is second to none. But that's not all – Will's journey also took him to the world of audio and visual technology, directing, and acting, perfect for today's age of video marketing. His background and extensive training make him the purr-fect host for our podcast, Leads on a Leash! Be sure to tune in and get your weekly dose of Will's signature wag-worthy sense of humor as he brings a fresh perspective to every discussion guiding you toward marketing success.

Their friendship began in sunny Orlando, Florida, back in 2017, and despite life's twists and turns, Cecile and Will's bond remained as strong as a Labrador's love for fetch. Coincidently, Will and Cecile both made the move to North Carolina, and they joined forces to unleash their talents to bring you Pawsitive Reach Veterinary Marketing Agency. Now, they're on a mission to make your veterinary practices the talk of the town, one paw-some marketing strategy at a time. So, if you are a veterinarian looking to fetch more clients, you're in the right place! Join us on this journey and let's make your veterinary practice the cat's meow!

Leads on a Leash – your ultimate destination to help reach the full potential of your veterinary practice through innovative marketing strategies and ideas! Whether you prefer to tune in to our premier audio companion, the Leads on a Leash Podcast, or flip through the pages of our tail-wagging content in Leads on a Leash Magazine, we've got you covered from nose to tail.

In 2025, the Pet Pulse Foundation will launch as a compassionate charity dedicated to empowering individuals with visual impairments by providing financial assistance for guide dog acquisition. It will also strive to enrich the lives of animals in shelters. Recognizing the vast needs of these shelters, the Pet Pulse Foundation will focus on providing essential supplies and care items to ensure every pet receives the love, comfort, and support they need while awaiting their forever homes. From nutritious food and medical supplies to toys and bedding, the Pet Pulse Foundation will work tirelessly to ensure that shelters are well-equipped to offer the best care possible. By partnering with communities and leveraging donations, we will aim to make a significant impact, one pet at a time, helping to create a world where every animal is cherished and cared for.

Our podcast is more than just your average bark in the park – it's your go-to audio adventure for veterinary doctors and animal hospital owners eager to elevate their practice to new heights. Each episode is a deep dive into marketing, delivering customized advice, proven strategies, and invaluable insights tailored specifically for you. From mastering digital marketing and leveraging social media to crafting impactful advertising campaigns and fostering meaningful community connections, our podcast leaves no bone undug in ensuring your practice shines bright in the competitive veterinary landscape. Plus, with our charismatic host, Will Blanton, you can expect to be entertained while you learn – after all, marketing shouldn't be a snooze fest!

For those who love cozying up with a good read, our magazine is your snuggle-worthy partner on the path to marketing mastery in the pet care industry. Each issue of "Leads on a Leash Magazine" is stuffed with purr-fectly curated content tailored for veterinary practice owners and marketing managers. You'll find insightful articles, expert tips, and actionable advice designed to help you fetch more clients, ramp up engagement, and transform your practice into the community cornerstone it deserves to be. Grab your favorite blanket (if the cat hasn’t claimed it yet!) and dive into our latest issue for a cozy learning session!

So whether you're ready to hit play on our podcast or dive into the pages of our magazine, join us and unlock the full potential of your veterinary practice, where every lead is a walk in the park!

Your Team

Cecile van Zyl

Co-Founder | Creative Director & Marketing & Content Strategist

Will Blanton

Co-Founder | Director of Client Relations & Development

Belinda Griggs

Social Media Specialist

Dr. Aura Gomez

Veterinary Doctor Content Regulation & Compliance

At Pawsitive Reach, we're more than just a team—we're a pack of passionate and creative individuals dedicated to making your veterinary practice shine! Led by our dynamic co-founders, who are always paws-on and working side by side with our talented team, we're committed to delivering top-notch marketing services tailored specifically for the pet care industry.

With a veterinary doctor on staff, you can trust that your content is not only engaging but also accurate and relevant to the needs of veterinary practices. Their specialized expertise ensures that we're always barking up the right tree when it comes to providing valuable insights and information. Let's not forget our social media guru! They're the wizard behind the screen, working their magic to make your social media presence famous. With their finger on the pulse of the latest trends and strategies, they'll help your practice stand out in the digital dog-eat-dog world.

Together, we're here to unleash the full potential of your veterinary practice and help it become the community cornerstone it deserves to be!